Ascend MultiFamily Group

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Rolling up our sleeves

Nothing beats hard work, and we embrace the challenges ahead as we build the first nationwide brand in the $400b multifamily residential turnover services market.

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Showing up day in day out

Ascend is built on decades-long relationships with some of the most well-known institutional investors in the world. Being a reliable, trustworthy and consistent partner is a must.

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Leaning on each other

Truly coming together as a team toward a common goal yields uncommon results. Join Ascend, to reimagine multifamily residential turnover services in the 21st century.

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Building something big

Institutional owners of multifamily residential properties partner with Ascend to turn their rental units on time, on budget, and to high quality standards. Ascend is the first national platform of its kind.

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Excelling every day

In-suite turnover work plays a crucial role in both our clients’ profitability and their tenants’ satisfaction. With so much at stake, getting it right the first time is essential. Our experience guarantees high-quality results every time.

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Considering selling your business?

Ascend is a game changer in the world of multifamily turnover services.
If you’re an owner of a contracting business servicing multifamily properties, we’re building a home where you and your team can grow and achieve outstanding things together.

INVESTING IN YOUR BUSINESS & PEOPLE

By partnering with Ascend, you have the potential to:

01.

Unlock immediate cash value AND enjoy
long-term equity upside

02.

Generate new sales from a broad national
multifamily client base

03.

Drive growth and enhance your current
business

04.

Expand your service offerings

05.

Gain greater purchasing power through
centralized procurement

06.

Leverage our exclusive, cutting-edge technology
and robust infrastructure

07.

Empower your team to grow and achieve more

08.

Ride a wave of growth through M&A in
expanding markets

Our Process

WE ARE EXPERIENCED INDUSTRY LEADERS

From ‘on the tools’ and ground-floor origins, our leadership team brings a wealth of industry insight and expertise. With years of proven success in building and selling businesses like yours, we understand the intricacies of the turnover business, and our battle-tested playbook drives results.

TELL US ABOUT YOUR BUSINESS

We prefer companies that:

Each vacant unit could cost an owner anywhere from $1,500 to over $5,000 per month when you factor in make-ready costs, advertising, and incentives to get the unit leased.
- John Rials
Managing Director of Real Estate at Greystar
If you had 20 apartments all move out at the end of the month and a four-man maintenance team, they're probably not even going to be touching that 20th unit until after 30 days have passed. And that is really going to drive your cost up.
- Jerry Davis
Senior Vice President of Operations at UDR
A typical portfolio of 10,000 units experiences between $2 to $3 million in NOI losses from inefficient turnovers annually, translating into $40 to $60 million of potentially unrealized asset value.
- Elik Jaeger
President & CEO at SuiteSpot Technology

Our Services

Ascend provides comprehensive services for multifamily residential turnovers, taking clients from start to finish.

Ascend is uniquely equipped to guide each unit toward rent-ready status as quickly as possible. Ascend reliably oversees each phase of the turnover, maximizing rent income.

Ascend excels at end-to-end account management, scheduling, manufacturing, warehousing, design, trades management, procurement and health and safety, across all these services:

Trades:

Demolition

Cabinetry

Flooring

Plumbing

Countertops

Ceramics

Electrical

Carpentry/Millwork

Cleaning

Drywall/Plaster

Paint

Discover Ascend

Ascend is transforming the multifamily turnover industry by creating the first national platform that rapidly and reliably delivers in-suite turnover services for a wide range of property owners and managers, including institutional owners, real estate investors, and property management firms.

Our mission is to empower property owners and managers to focus on what truly matters—growing their investments and serving their residents.

There are 44 million rental units in the US; some states experience a 50% annual turnover rate. Over $400b is spent annually on turning these units over.

Ascend’s end-to-end approach consolidates the fragmented “mom & pop” vendor landscape under a single, fully integrated brand. This streamlined model reduces inefficiencies, enhances quality, and ensures consistent, cost-effective results for our partners.

By investing in operational excellence, strategic integration, and innovative technology, we are redefining industry standards and setting a new benchmark for service delivery. 

Ascend is reshaping the future of multifamily services.

Meet the Leadership Team

The Ascend team brings together a powerful blend of multifamily operational expertise (having already built and sold a ~$50m revenue platform to private equity) and strategic M&A and integration experience, positioning us to build a scalable platform that transforms the turnover services market.

Frank Settino

35+ years of experience in turnover services. Former CEO of Byng Group, a second-generation turnover service provider (originally a painting business) and the largest in Ontario (exited to Peerage Capital). Deep understanding of operational integration, value creation, and building comprehensive service offerings to establish market-leading positions. Expert in driving cross-functional teams, executing accretive acquisitions, and delivering strong financial outcomes.

Dean Holmes

20+ years in turnover operations and property management. Leadership roles at QuadReal, Campus Apartments, and Equus Capital Partners. Expertise in enhancing operational performance, resident satisfaction, and driving efficiency across portfolios. Strong industry network encompassing property owners, managers, and key decision-makers across the U.S. and Canada, enabling effective partnerships and deal flow. Veteran of the United States Air Force

Let's Chat

We'd love to hear from you! Please reach out so we can discuss how Ascend Multifamily Group can work with you.

Want to talk to us?